Today, I want to share an inspiring story about the transformative power of consistency. It's the story of Alex, a friend who turned his life around through sheer determination and unwavering commitment to his goals.
Alex's Humble Beginnings.
Back in August 2000, Alex was just another face in the crowd, working full-time at a courier company and living paycheck to paycheck. That's when a direct selling business venture entered his life as a part-time opportunity. Little did he know, it would change everything.
The 90-Day Commitment.
After struggling for the first three months—facing rejection after rejection from his closest family members, friends, and others—Alex was on the verge of giving up. But the success stories of others kept him going. If they could do it, he believed he could too. So, he made a decision that would alter the course of his life: Alex committed to giving his direct selling business venture his absolute all for 90 days.
And when I say "all," I mean everything. Alex reduced his sleep to just 4 hours a day. Every waking moment was dedicated to his direct selling business. He was obsessed, driven by the desire to make it work.
Alex's Daily Grind.
Here's what Alex's days looked like during those 90 days:
- Wake up at 4 AM.
- Work on his direct selling business until it was time for his day job—reading, listening to training, and focusing on self-development.
- Listen to trainings while driving and use the time to make prospecting phone calls.
- Put in his hours at the courier company and use every chance to collect new contacts, adding new people he met to his list daily.
- After work, instead of going home, he'd work on his direct selling business until midnight or later
- Repeat, day after day, for 90 straight days.
It wasn't easy. There were days Alex felt exhausted, and days he questioned if it was all worth it. But he kept pushing, kept learning, and kept growing.
Constant Learning.
During this time, Alex absorbed everything he could. He listened to training tapes during his commute, read books on direct selling, self-development, sales, and marketing during lunch breaks, and attended every business meeting he could.
The Payoff.
Alex's consistency truly proved its power. By October 2001, just over a year after he started, he did something both terrifying and thrilling: he handed in his resignation at the courier company.
Then, in January 2002, something incredible happened. Alex became his own boss, working full-time with his direct selling business venture. In less than a year and a half, consistency took him from a part-time side hustle to full-time entrepreneurship.
The Lesson.
Looking back, Alex realizes that those 90 days of intense focus and consistency were the foundation of everything that followed. It wasn't just about the hours he put in—it was about showing up every single day, even when he didn't feel like it.
Consistency compounds. Each day built on the one before. Each small action, phone call, and meeting added up to massive change in Alex's life.
The Challenge to You.
Now, inspired by Alex's story, I challenge you: Pick one goal, one area of your life you want to improve, and commit to working on it consistently for the next 90 days. It doesn't have to be as extreme as sleeping only 4 hours a day (and I don't recommend that unless you're really committed!), but make it meaningful. Make it consistent.
Remember, success isn't about making giant leaps overnight—it's about taking small, steady steps forward, day after day. That's what builds momentum, and that's what creates lasting change.
In our next discussion, we'll talk about another crucial factor in Alex's success: mindset. But for now, focus on consistency. Master that, and you can achieve anything.
Stay consistent, stay focused, and success will follow. Alex's story is a testament to that.
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