Imagine you're at a bustling international conference. Among hundreds of people, one entrepreneur captures everyone's attention, not with flashy ads or loud promotions, but with a story. This person doesn't just talk about their products; they share a compelling reason why they started their business—to change lives through innovation and creativity. This approach makes you feel connected and inspired. That's the power of the Golden Circle—starting with WHY.
Today, I'll show you how the Golden Circle can transform not just your direct selling business but any business where connecting with people on a human level is crucial.
WHAT IS THE GOLDEN CIRCLE?
The Golden Circle is a simple, powerful framework with three layers:
- WHY: Your deeper purpose—why you do what you do.
- HOW: Your unique method or approach.
- WHAT: The products or services you offer.
While most people start with WHAT they offer, the real magic happens when you start with WHY!
THE PROBLEM WITH TRADITIONAL APPROACHES.
Look at how typical businesses might introduce themselves:
- “We sell the finest jewelry and watches, plus a business opportunity.”
- “Join us to earn through our exciting compensation plan.”
- “Register today to get discounts and team bonuses.”
These pitches focus solely on the WHAT. However, people don't join just for what you offer—they join because they resonate with why you're doing it. They are drawn to visions and values similar to their own.
THE GOLDEN CIRCLE IN ACTION.
Here’s how using the Golden Circle can change the game:
Example 1: For Financial Freedom.
- "I believe in empowering people to achieve financial independence on their own terms. [WHY].
- Through coaching and support, I help them build a system that earns money even while they are away. [HOW].
- That’s why I'm inviting you to join our business team, where we make this possible." [WHAT].
Example 2: For Time Freedom.
- "I’m passionate about helping others live life on their own schedule, free from the 9-to-5 grind. [WHY].
- I guide them in developing passive income streams that ensure lasting freedom. [HOW].
- Join our venture, and let’s build this dream together." [WHAT].
The Golden Circle is essential for any business—be it direct selling, tech startups, or service industries—where understanding people’s needs and motivations is crucial.
HOW TO CREATE YOUR GOLDEN CIRCLE?
To build your own Golden Circle, follow these steps:
1. Identify your WHY: Reflect on why you started your business. Was it to create wealth? To improve lives? To innovate in your industry? Discover that deep motivation that drives you.
2. Clarify your HOW: Define how you differentiate yourself. Is it through personal mentoring? An innovative business model? Specialized training? Share how you make a difference.
3. Describe your WHAT: Finally, explain what you offer—be it a unique product, a service, or a business opportunity. Make it clear how this benefits those who join you.
Whether you're selling a product, offering a service, or leading a movement, the Golden Circle helps you build stronger, more meaningful connections. When you start with your WHY, you attract like-minded people who share your vision and want to be part of your journey.
Implement this approach in your next pitch, and watch how people react differently. Always start with WHY, then HOW, then WHAT.
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